Jack is Back

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wthorbjo
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Jack is Back

Postby wthorbjo » Thu Apr 15, 2010 3:02 pm

Found this interview with Jack Tramiel while leafing through the February 1985 issue of Family Computing. This was shortly after Tramiel had bought Atari's Consumer Division from Warner Communications, and he goes through his plans and goals for the new Atari Corp. He even mentions the "Rock-Bottom-Price" project, which became the ST. In fact, by the time this interview was published, Atari had already announced the 520ST at the CES (in January -85), but the lead times for magazines at the time so long that this wouldn't be mentioned until several months later.

The scans aren't great quality, but they should be readable. Enjoy!

Edit: I redid the pictures. Should be easier to read now, I hope.

Image
Image
Image
Image
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Re: Jack is Back

Postby wongck » Fri Apr 16, 2010 12:03 pm

When I read the subject title, I remembered this.
(sorry but it's a US thingy).
My Stuff: FB/Falcon CT63+CTPCI_ATI_RTL8139 14+512MB 30GB HDD CF HxC_SD/ TT030 68882 4+32MB 520MB Nova/ 520STFM 4MB Tos206 SCSI
Shared SCSI Bus:ScsiLink ethernet, 9GB HDD,SD-reader @ http://phsw.atari.org
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Re: Jack is Back

Postby jd » Fri Apr 16, 2010 2:42 pm

FM radio........ Wi-Fi............ our Jack was years ahead of his time.

8)

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wthorbjo
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Re: Jack is Back

Postby wthorbjo » Fri Apr 16, 2010 11:44 pm

jd wrote:FM radio........ Wi-Fi............ our Jack was years ahead of his time.


Yes, I thought that was interesting. Shows that he had visions beyond simply selling lots of computers. Less surprising, perhaps, to see his attitude towards advertising: "[...] I believe the way to sell products is not through marketing but through technology". Jack Tramiel's reluctance to pay for advertising was a constant criticism during both the Commodore and Atari years, and probably contributed to the fall of Atari during the early nineties.

And of course, he mentions his famous motto: "Business is war". :lol:
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calimero
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Re: Jack is Back

Postby calimero » Sun Oct 28, 2012 4:01 pm

wthorbjo wrote:Found this interview with Jack Tramiel while leafing through the February 1985 issue of Family Computing. This was shortly after Tramiel had bought Atari's Consumer Division from Warner Communications, and he goes through his plans and goals for the new Atari Corp. He even mentions the "Rock-Bottom-Price" project, which became the ST. In fact, by the time this interview was published, Atari had already announced the 520ST at the CES (in January -85), but the lead times for magazines at the time so long that this wouldn't be mentioned until several months later.

The scans aren't great quality, but they should be readable. Enjoy!

Edit: I redid the pictures. Should be easier to read now, I hope.

Image
Image
Image
Image


can somebody reupload this interview???
using Atari since 1986.http://wet.atari.orghttp://milan.kovac.cc/atari/software/ ・ Atari Falcon030/CT63/SV ・ Atari STe ・ Atari Mega4/MegaFile30/SM124 ・ Amiga 1200/PPC ・ Amiga 500 ・ C64 ・ ZX Spectrum ・ RPi ・ MagiC! ・ MiNT 1.18 ・ OS X

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Re: Jack is Back

Postby wongck » Sun Oct 28, 2012 11:31 pm

I don't see any external links.
So they should be "inside" the forum database.... 8O may be some db corruption ??!!
My Stuff: FB/Falcon CT63+CTPCI_ATI_RTL8139 14+512MB 30GB HDD CF HxC_SD/ TT030 68882 4+32MB 520MB Nova/ 520STFM 4MB Tos206 SCSI
Shared SCSI Bus:ScsiLink ethernet, 9GB HDD,SD-reader @ http://phsw.atari.org
My Atari stuff for sale - click here for list

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calimero
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Re: Jack is Back

Postby calimero » Mon Oct 29, 2012 8:10 am

how you do not see external link?

I get: http://664blocks.com/img/Jack_is_Back_1.jpg !
using Atari since 1986.http://wet.atari.orghttp://milan.kovac.cc/atari/software/ ・ Atari Falcon030/CT63/SV ・ Atari STe ・ Atari Mega4/MegaFile30/SM124 ・ Amiga 1200/PPC ・ Amiga 500 ・ C64 ・ ZX Spectrum ・ RPi ・ MagiC! ・ MiNT 1.18 ・ OS X

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Re: Jack is Back

Postby wongck » Mon Oct 29, 2012 12:09 pm

My bad, I just clicked on the broken graphics and it remained.
They were taken from the URL you mentioned.
My Stuff: FB/Falcon CT63+CTPCI_ATI_RTL8139 14+512MB 30GB HDD CF HxC_SD/ TT030 68882 4+32MB 520MB Nova/ 520STFM 4MB Tos206 SCSI
Shared SCSI Bus:ScsiLink ethernet, 9GB HDD,SD-reader @ http://phsw.atari.org
My Atari stuff for sale - click here for list

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Re: Jack is Back

Postby wongck » Mon Oct 29, 2012 12:32 pm

Dr G comes to the rescue.
You can find archive of Family Computing here.
The specific one with Jack in it is here.
You see his picture in the table of contents.
My Stuff: FB/Falcon CT63+CTPCI_ATI_RTL8139 14+512MB 30GB HDD CF HxC_SD/ TT030 68882 4+32MB 520MB Nova/ 520STFM 4MB Tos206 SCSI
Shared SCSI Bus:ScsiLink ethernet, 9GB HDD,SD-reader @ http://phsw.atari.org
My Atari stuff for sale - click here for list

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calimero
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Re: Jack is Back

Postby calimero » Mon Oct 29, 2012 12:38 pm

Thanx! :) :)
using Atari since 1986.http://wet.atari.orghttp://milan.kovac.cc/atari/software/ ・ Atari Falcon030/CT63/SV ・ Atari STe ・ Atari Mega4/MegaFile30/SM124 ・ Amiga 1200/PPC ・ Amiga 500 ・ C64 ・ ZX Spectrum ・ RPi ・ MagiC! ・ MiNT 1.18 ・ OS X

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wongck
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Re: Jack is Back

Postby wongck » Mon Oct 29, 2012 1:10 pm

WOW... who ever scanned them did a great job.
I sure missed computer magazines with source code listing in them :D :lol:
Wonder which other issue has Atari ST class machines in them.... :P
My Stuff: FB/Falcon CT63+CTPCI_ATI_RTL8139 14+512MB 30GB HDD CF HxC_SD/ TT030 68882 4+32MB 520MB Nova/ 520STFM 4MB Tos206 SCSI
Shared SCSI Bus:ScsiLink ethernet, 9GB HDD,SD-reader @ http://phsw.atari.org
My Atari stuff for sale - click here for list

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calimero
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Re: Jack is Back

Postby calimero » Mon Oct 29, 2012 2:23 pm

^

also ask my self same question:

"Wonder which other issue has Atari ST class machines in them...."

maybe there is some textual index for all Family computing issues ;)
using Atari since 1986.http://wet.atari.orghttp://milan.kovac.cc/atari/software/ ・ Atari Falcon030/CT63/SV ・ Atari STe ・ Atari Mega4/MegaFile30/SM124 ・ Amiga 1200/PPC ・ Amiga 500 ・ C64 ・ ZX Spectrum ・ RPi ・ MagiC! ・ MiNT 1.18 ・ OS X

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wongck
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Re: Jack is Back

Postby wongck » Mon Oct 29, 2012 2:38 pm

calimero wrote:maybe there is some textual index for all Family computing issues


yes there is but not too detailed.
My Stuff: FB/Falcon CT63+CTPCI_ATI_RTL8139 14+512MB 30GB HDD CF HxC_SD/ TT030 68882 4+32MB 520MB Nova/ 520STFM 4MB Tos206 SCSI
Shared SCSI Bus:ScsiLink ethernet, 9GB HDD,SD-reader @ http://phsw.atari.org
My Atari stuff for sale - click here for list

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Re: Jack is Back

Postby MrMaddog » Wed Oct 31, 2012 5:17 am

wthorbjo wrote:Yes, I thought that was interesting. Shows that he had visions beyond simply selling lots of computers. Less surprising, perhaps, to see his attitude towards advertising: "[...] I believe the way to sell products is not through marketing but through technology". Jack Tramiel's reluctance to pay for advertising was a constant criticism during both the Commodore and Atari years, and probably contributed to the fall of Atari during the early nineties.


Yeah... The other thing that made me cringe when reading it was that Jack had expected the home computer market to still thrive even though there was a shakedown, while leaving the business market to IBM. In other words, he was hoping the Atari ST would be the 16-bit Commodore 64. Of course when Atari did make their business class computers (Mega ST), it was too late as the market in the States was sewn up by the Macintosh & IBM clones. Plus in North America video game consoles like Nintendo made a comeback so home computers weren't much used except by hobbists (ie. nerds like me).

I still prefer the incompatible home computers to PC workstations that replaced them. At least you could do creative things with them...

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calimero
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Re: Jack is Back

Postby calimero » Wed Oct 31, 2012 5:33 am

Jack was very right in:

"When a buyer who is 50 years old—that's still young to me—goes out and buys a computer for his company, he's not spending his own money. He just wants to be sure that no one will tell him he bought something wrong, so he buys an IBM to be safe."

My father was wise enough and bought Atari computer for company where he was working in 1986.

PCs were jokes (back then) compering to ST - they made complete electro-enginering project (not sure if term is good, english is not my mother language :) ) for houses on ST.

Mac were also underpowered and expensive compering to 1985. ST (especially when you run Alladin or Spectre)

Jack made really excellent computer but people already was "infected" with IBM PC.
using Atari since 1986.http://wet.atari.orghttp://milan.kovac.cc/atari/software/ ・ Atari Falcon030/CT63/SV ・ Atari STe ・ Atari Mega4/MegaFile30/SM124 ・ Amiga 1200/PPC ・ Amiga 500 ・ C64 ・ ZX Spectrum ・ RPi ・ MagiC! ・ MiNT 1.18 ・ OS X


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