For some it's just another project.
I work with a guy whose job it was to write the assembler code for several coin-op to home computer game conversions.
He never played the games beyond testing while writing, and hasn't played any others either.
He has no emotional attachment to any of his work, which is useful when there are disagreements about how to code something.
I guess to many of its engineers the ST was just another project?
Perhaps different at the time to say the Mac which Jobs treated as a crusade to change the world.
1977 VCS Heavy Sixxer (Boxed)
1990 Atari 1040STE, 4MB, UltraSatan, TOS 2.06, TT Touch -> Atari SC1435 Colour CRT Monitor
1991 Atari TT030, 2/16MB, Int 8GB Gigafile SCSI2CF, TOS 3.06, CaTTamaran Accelerator -> Atari TTM195 19" Mono CRT Monitor
1993 Atari Falcon030, 14MB, Int 4GB IDE2SD, TOS 4.04 -> Atari PTC1426 Color CRT Monitor
Amiga, Mac, DOS, Newton, SGI, Sun, NeXTStation and more!